Apple unveils iPhone 17 Pro and iPhone 17 Pro Max, the most powerful and advanced Pro models ever

Apple Unveils iPhone 17 Pro and iPhone 17 Pro Max with Groundbreaking Design and Performance

CUPERTINO, CALIFORNIA — September 2025: Apple has officially launched the iPhone 17 Pro and iPhone 17 Pro Max, featuring a bold new design, next-generation performance, and the most advanced camera system ever on iPhone.

Powered by the A19 Pro chip, Apple’s fastest and most efficient processor yet, both models deliver pro-level mobile gaming, AI-driven features with Apple Intelligence, and industry-leading battery life. A new laser-welded vapor chamber integrated into a lightweight aluminum unibody ensures top-tier thermal efficiency and durability.

🚀 Key Features of iPhone 17 Pro Series

• Triple 48MP Fusion Cameras: Main, Ultra Wide, and an all-new Telephoto lens — offering the equivalent of eight lenses with up to 8x optical-quality zoom.
• 18MP Center Stage Front Camera: Designed for sharper selfies and dynamic video calls.
• Pro Filmmaker Tools: ProRes RAW, Apple Log 2, and genlock for seamless integration into professional video production.
• Ceramic Shield 2: Stronger front cover with 3x better scratch resistance, plus first-ever rear Ceramic Shield protection.
• Performance & Battery: A massive leap in efficiency, delivering Apple’s best-ever battery performance.

📱 Design & Colors

The iPhone 17 Pro lineup debuts in three striking finishes: Deep Blue, Cosmic Orange, and Silver, highlighting Apple’s design innovation.

🗓 Availability

• Pre-orders open: Friday, September 12, 2025
• In stores: Friday, September 19, 2025

Apple’s Senior Vice President of Worldwide Marketing, Greg Joswiak, described the launch as a milestone:
“iPhone 17 Pro is by far the most powerful iPhone we’ve ever made. With groundbreaking design, pro-level video tools, and endless creative opportunities, it sets a new standard for smartphones.”

A New Design for Higher Sustained Performance

The new brushed aluminum unibody design is crafted with a lightweight aerospace-grade 7000-series aluminum alloy to deliver the best-ever thermal performance in an iPhone. On the back, the plateau creates additional space for internal components — making room for a larger battery. The antennas are integrated around the perimeter for the highest-performing antenna system ever in an iPhone.

A Gorgeous Display and Industry-Leading Durability

Available in 6.3-inch and 6.9-inch sizes,² the Super Retina XDR display is protected by Ceramic Shield 2, tougher than any smartphone glass or glass-ceramic, with a new Apple-designed coating for 3x better scratch resistance and improved anti-reflection to reduce glare. The gorgeous displays feature ProMotion up to 120Hz, Always-On, and 3000 nits of peak outdoor brightness — the highest ever on iPhone — and 2x better outdoor contrast. For the first time, Ceramic Shield protects the back of the devices, delivering 4x better resistance to cracks than the back glass on previous models.